Turning Insight into Action: The Quest for a Data-Driven Culture

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. According to KPMG Capital, 99 percent of businesses consider ...

3 Reasons Why Your Lead Scoring System is Failing You

Photo Designed by Dashu83 / Freepik According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from it! Why? The lead scoring methods that have become so popular in SaaS organizations around the globe today are intrinsically flawed. This is a bold claim ...

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. In part one of this series, we discussed the importance ...

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. In part one of this series, we discussed the importance ...

You’ve got Mailgun! Introducing Mailgun in Woopra AppConnect

We’re constantly evolving and innovating our product offering to deliver our customers the most advanced customer intelligence solution on the market. As part of this mission, we’re thrilled to announce the latest addition to Woopra’s AppConnect integration library, Mailgun. Mailgun is an email service for developers that allows users to send, receive and track email ...