Don’t Let Your Galactic Empire Fall Apart

Dealing with customer data is a lot like managing a galactic empire. At times if feels unwieldy and impossible. Every day you make important choices about the depth and breadth of your product line, decide which customers to target, and determine how to reach those customers — not to mention the tough calls you have ...

Don’t Let Your Galactic Empire Fall Apart

Dealing with customer data is a lot like managing a galactic empire. At times if feels unwieldy and impossible. Every day you make important choices about the depth and breadth of your product line, decide which customers to target, and determine how to reach those customers — not to mention the tough calls you have ...

How To Track and Measure Adwords Success

Measuring Adwords conversion success is part art, part science. But it all starts with analytics. They key to measuring adwords effectiveness is making sure you’re tracking your campaigns correctly to begin with. It’s true you can’t improve what you don’t measure, but you can’t measure what you don’t track. Here’s how to get started. Tag ...

Why Marketers Can’t Afford to Ignore Tablet Users

Businesses are starting to pay attention to tablet users. And so they should. According to a recent study by Forrester Research and Shop.org, tablet users tend to place bigger online orders than laptop or desktop users. This and similar findings present marketers with both the benefits of taking advantage of this opportunity and the challenge ...

Customer Experience Is The New Customer Service

Here at Woopra, we love Panera™ – it’s one of our regular lunch spots. Not only is it conveniently located near our office, but their customer service is fantastic, which makes our days that much easier. Just this week when we went to have one of our Panera lunches on King & 4th St, Elie, ...