How To Track and Measure Adwords Success

Measuring Adwords conversion success is part art, part science. But it all starts with analytics. They key to measuring adwords effectiveness is making sure you’re tracking your campaigns correctly to begin with. It’s true you can’t improve what you don’t measure, but you can’t measure what you don’t track. Here’s how to get started. Tag ...

Why Marketers Can’t Afford to Ignore Tablet Users

Businesses are starting to pay attention to tablet users. And so they should. According to a recent study by Forrester Research and Shop.org, tablet users tend to place bigger online orders than laptop or desktop users. This and similar findings present marketers with both the benefits of taking advantage of this opportunity and the challenge ...

Customer Experience Is The New Customer Service

Here at Woopra, we love Panera™ – it’s one of our regular lunch spots. Not only is it conveniently located near our office, but their customer service is fantastic, which makes our days that much easier. Just this week when we went to have one of our Panera lunches on King & 4th St, Elie, ...

How Orbitz is Creating More Value for Mac and PC Users

Apple fans are spenders. While you can plainly see this by just comparing the average prices of Apple and Windows devices, beyond that, the Apple culture has successfully drawn in consumers who not only have the financial means to spend more, but also have an appreciation for design and premium quality. In a Wall Street ...

What Is Segmentation? 4 Easy Tips

Before we get into “What is segmentation?”, let’s start with the question “Who are your customers?”. The answer to this question can be surprisingly complex. Most businesses have several categories and sub-categories of customers. You want to communicate differently with each of these categories. You want to highlight different aspects of your product depending on ...