Turning Insight into Action: The Quest for a Data-Driven Culture

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. According to KPMG Capital, 99 percent of businesses consider ...

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. In part one of this series, we discussed the importance ...

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. In part one of this series, we discussed the importance ...

You’ve got Mailgun! Introducing Mailgun in Woopra AppConnect

We’re constantly evolving and innovating our product offering to deliver our customers the most advanced customer intelligence solution on the market. As part of this mission, we’re thrilled to announce the latest addition to Woopra’s AppConnect integration library, Mailgun. Mailgun is an email service for developers that allows users to send, receive and track email ...

6 Critical User Insights You Can Uncover with Surveys

The post below was written by Lucjan Kierczak, a marketer at Survicate, an online survey tool. If you’re reading this post, then I assume you’re a data whiz, or at least an aspiring one. You probably already know how important tracking and capturing user data is. But have you ever considered how you can combine ...