Turning Insight into Action: The Quest for a Data-Driven Culture

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. According to KPMG Capital, 99 percent of businesses consider ...

Success Story: How SERMO Uses Woopra to Increase User Engagement

SERMO is the leading social network for fully verified, licensed doctors in the US, UK, Canada, Australia, Ireland, South Africa, and New Zealand. With its global launched this year, SERMO’s goal is to help physicians connect with one another from all over the world. With over 382,000 physicians, SERMO’s global community shares medical advice, crowdsources ...

Success Story: Dot & Bo, Growing Online Home Goods Retailer

Dot & Bo is a growing online home goods retailer, based in San Francisco’s design district. The company makes curated designs and personalized service accessible to everyone. It serves a large customer base of people looking for a better way to decorate and expecting a highly customized experience. Check out Dot & Bo’s success story ...

Success Story: PowToon, 1 Million Users and Counting

A previous version of this post stated that PowToon had 735K users. We’ve just been informed that PowToon has passed the 1 Million mark today! Congratulations to our awesome clients! PowToon is a hot startup, gaining an enormous amount of traction. They have 1 Million users who have created 1.9 Million PowToons – and the ...

Success Story: Xplenty, A Big Data Startup To Watch

Chosen as one of the 10 hot big data startups to watch by CIO and one of 10 emerging companies to watch in data by DBTA, Xplenty is a SaaS company you should keep your eye on! Xplenty is a cloud service that takes the complexity out of Hadoop. It can be used by any ...