3 Reasons Why Your Lead Scoring System is Failing You

Photo Designed by Dashu83 / Freepik According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from it! Why? The lead scoring methods that have become so popular in SaaS organizations around the globe today are intrinsically flawed. This is a bold claim ...

5 Actionable Methods to Engage Mobile Customers

The post below was written by Julia Holovko, a customer support expert at business SMS provider TextMagic Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best strategies for reaching out to mobile customers. As many businesses will tell you, mobile isn’t a ...

5 Actionable Methods to Engage Mobile Customers

The post below was written by Julia Holovko, a customer support expert at business SMS provider TextMagic Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best strategies for reaching out to mobile customers. As many businesses will tell you, mobile isn’t a ...

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. In part one of this series, we discussed the importance ...

Applying the Data Glue: The Quest for a Data-Driven Culture

Welcome to part two in a three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. In part one of this series, we discussed the importance ...