3 Reasons Why Your Lead Scoring System is Failing You

Photo Designed by Dashu83 / Freepik According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from it! Why? The lead scoring methods that have become so popular in SaaS organizations around the globe today are intrinsically flawed. This is a bold claim ...

The Data-Driven Reason for a High-Quality Lead Generation Website

According to organic SEO services company, Straight North, 84 percent of sales leads come on the first website visit. This data point makes for a strong argument in favor of pulling out all the stops for conversion optimization on lead generation websites. If the visitor does not submit a form or place a phone call ...

Solving the Cross-Channel Dilemma

A complete guide to tracking customer engagement across all channels The average business uses 36 different data gathering tools for marketing efforts alone. By uniting this data within a single platform, marketers can create an unparalleled customer experience. Learn more in Woopra’s latest eBook, “Solving the Cross-Channel Dilemma.” Solving the Cross-Channel Dilemma from Woopra The ...

Data-Driven SEO Tweaks for Reader Engagement

The post below was written by Paco Darcey, a Business Analyst at Clutch where he leads research on BI and data analytics. Search engine optimization (SEO) is now search experience optimization, where the goal is not just to optimize websites and keywords to funnel visitors to specific webpages, but instead to optimize the entire experience ...

Optimize Your Email Marketing – 5 Secrets Of Effective Outreach Campaigns

The post below was written by Andrew Lowen, the CEO of Next Level Web and email marketing specialist. Doesn’t every marketer love email automation by now? It’s no doubt email automation is a time saver. Numerous tasks that were done manually, taking most of the marketer’s time, can now be done with a click of ...