The Data-Driven Reason for a High-Quality Lead Generation Website

According to organic SEO services company, Straight North, 84 percent of sales leads come on the first website visit. This data point makes for a strong argument in favor of pulling out all the stops for conversion optimization on lead generation websites. If the visitor does not submit a form or place a phone call ...

How to Leverage Product Data for Freemium Success

There’s a proliferation of noise in the media proclaiming the death of the freemium model. While it’s failed many organizations, this model has also given birth to some of the most successful SaaS companies today. The businesses that win at freemium are harnessing their rich data sets to pioneer a new piece of the sales ...

Data-Driven SEO Tweaks for Reader Engagement

The post below was written by Paco Darcey, a Business Analyst at Clutch where he leads research on BI and data analytics. Search engine optimization (SEO) is now search experience optimization, where the goal is not just to optimize websites and keywords to funnel visitors to specific webpages, but instead to optimize the entire experience ...

Optimize Your Email Marketing – 5 Secrets Of Effective Outreach Campaigns

The post below was written by Andrew Lowen, the CEO of Next Level Web and email marketing specialist. Doesn’t every marketer love email automation by now? It’s no doubt email automation is a time saver. Numerous tasks that were done manually, taking most of the marketer’s time, can now be done with a click of ...

5 Actionable Methods to Engage Mobile Customers

The post below was written by Julia Holovko, a customer support expert at business SMS provider TextMagic Ever since Google reported that mobile searches surpassed that of desktop in 2015, marketers have doubled their efforts to find the best strategies for reaching out to mobile customers. As many businesses will tell you, mobile isn’t a ...