6 Ways to Simplify Your Customer Analytics

The below post was written by Paul Boyce, CEO at PopcornMetrics. Customer Analytics can seem difficult and intimidating, but there’s a lot you can do to make it simpler. Here are 6 ways you can simplify your customer analytics. 1. Should You Build Your Customer Analytics In-House? I was talking with the CEO of an ...

Post-mortem of Profiles sub-system failure of November 2015

On Thursday, November 26th, one of Woopra’s non-critical sub-systems responsible for making user data accessible to the real time triggers and actions engine, suffered a failure, causing outages in the Woopra website and web app. All tracking data that made it to the Woopra servers was stored and queued, but many Woopra users found that ...

Tutorial: Increase Your Email Campaign Conversion Rates Using Autocomplete Forms

Today we’re going to have a quick look at how you can increase your email campaign conversion rates by auto populating forms with customer information from email campaigns using Google Tag Manager and Woopra. At times you will have an email campaign leading your customers to download an eBook, request more information on a product, create a ...

How to Generate Leads with Data and Live Chat

The post below was written by Jacob Firuta, Customer Success Manager at LiveChat, a Woopra AppConnect partner. Adding a live chat option to your website will forever change the way you generate leads. Instead of just hoping that people will leave you their details, you can make the first step to contact them. It’s like ...

Messy Marketing? How to Tame The Customer Data You Already Have

Almost every marketer you speak with today will tell you they are overwhelmed by their data and unsure about how to organize and capitalize on it. We had the opportunity to discuss this topic with TechnologyAdvice’s Josh Bland. To learn more and listen to the podcast, check out the post below, contributed by TechnologyAdvice. Natalie ...