Turning Insight into Action: The Quest for a Data-Driven Culture

Welcome to the final chapter in our three-part series taking marketers on the journey to a Data-Driven Culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. According to KPMG Capital, 99 percent of businesses consider ...

Woopra Wins FinancesOnline 2016 Expert’s Choice and Great User Experience Award

We’ve put tremendous effort into making Woopra the most customizable, intuitive and powerful customer intelligence solution on the market. We’re thrilled to see that our hard work is paying off and proud to be recognized by a popular directory of software comparisons and reviews, FinancesOnline, in their recent Woopra review of our platform. Today, Woopra ...

Woopra Wins FinancesOnline 2016 Expert’s Choice and Great User Experience Award

We’ve put tremendous effort into making Woopra the most customizable, intuitive and powerful customer intelligence solution on the market. We’re thrilled to see that our hard work is paying off and proud to be recognized by a popular directory of software comparisons and reviews, FinancesOnline, in their recent Woopra review of our platform. Today, Woopra ...

3 Reasons Why Your Lead Scoring System is Failing You

Photo Designed by Dashu83 / Freepik According to SiriusDecisions, 68 percent of B2B companies have some form of lead scoring, but only 40 percent of salespeople get value from it! Why? The lead scoring methods that have become so popular in SaaS organizations around the globe today are intrinsically flawed. This is a bold claim ...

The Data-Driven Reason for a High-Quality Lead Generation Website

According to organic SEO services company, Straight North, 84 percent of sales leads come on the first website visit. This data point makes for a strong argument in favor of pulling out all the stops for conversion optimization on lead generation websites. If the visitor does not submit a form or place a phone call ...