You’ve got Mailgun! Introducing Mailgun in Woopra AppConnect

We’re constantly evolving and innovating our product offering to deliver our customers the most advanced customer intelligence solution on the market. As part of this mission, we’re thrilled to announce the latest addition to Woopra’s AppConnect integration library, Mailgun. Mailgun is an email service for developers that allows users to send, receive and track email ...

Calling all Data: The Quest for a Data-Driven Culture

Welcome to part one in a three-part series taking marketers on a journey to creating a data-driven culture. In this series, you’ll learn how to design a data-fueled marketing strategy that removes the gut check from decision making and enables hyper-relevant marketing at a global scale. When opening a new puzzle box, hundreds of disconnected ...

Why Phone Is Still Important and How to Analyze It

The post below was written by Julia Holovko, Head of Marketing at Ringostat It’s no secret that our world is constantly changing and one means of communication will be replaced by the next. With the rapid development of technology, many things can be done online. This might give you the impression that good old telephony ...

4 Critical Mistakes that Can Kill PPC Campaigns

The post below was written by Aaron Gray, co-founder of digital marketing firm Studio 56. PPC campaigns are a critical part of your online marketing or digital marketing plan. If you’re not using your AdWords account correctly, you might be losing high amounts of traffic each and every week. PPC, or pay per click, campaigns ...

The Three Basic Metrics for SEO

The post below was written by Nick Rojas, a consultant, entrepreneur, and writer for publications such as Entrepreneur, TechCrunch, and Yahoo. On marketing, the Greeks would probably advise, “Know thy audience.” And you already know the audience you’re trying to attract with your website. But who are the people behind your actual page views? Thousands ...