In today’s competitive marketplace understanding where your customer comes from is just as important as actually having customers. Nurture campaigns are a key way to initiate and continue an on-going relationship with a would-be client. The purpose of a nurture campaign is quite literally to nurture an email contact into a qualified lead and eventually into a purchasing customer. Thankfully, sending out emails to potential clients isn’t what it used to be.
Taking time to create a custom email nurture campaign is the first step to getting closer to your email contacts. The next, and possibly most important step, is implementing email tracking and monitoring preferences into your email. Woopra supports the ability to tag URLs to identify customers when they land on your website. This ensures that your emails are tracked and that you clearly have the data necessary for your sales and marketing teams to engage your leads. Woopra tracking technology allows you to know where your customers click, who is opening your emails, and what customers are responding. Email nurture campaigns coupled with data tracking are key to successful lead generation.
Hidden URL tags
At times your don’t want to your potential customers to visibly see the URL tracking tags you have created. Woopra has created an integrated solution of hidden campaign properties. This provides you, as the campaign creator, the ability to customize your emails and still extract key analytics from the nurture campaign to be shared within your organization.
To learn more about Woopra campaign tracking technology and how we give you the tools to maximize your email engagement, feel free to contact us.
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