Woopra Turns 5 and Unveils Brand New Logo!

We launched Woopra five years ago and what followed has been nothing short of incredible. It has been an amazing experience that we are all so thankful for. We’ve had the opportunity to work with fantastic customers, build a product we love, and challenge ourselves to innovate every single day. And on top of all that, we’ve built an amazing team that continues to grow.

Today, after going through tens of design variations, working with designers who are responsible for some of the most recognizable logos in the world, and soliciting feedback from countless colleagues, we are unveiling the brand new Woopra logo to commemorate our 5th birthday!

Woopra New Logo

The Customer Lifecycle

The new design reflects Woopra’s focus on customer analytics for the full customer lifecycle. You’ll notice that we’ve replaced the Woopra “eyes” with the infinity sign which is a representation of the continuous and connected customer lifecycle that each of your customers moves through.


As many of you already know, Woopra’s platform is designed to track your customers throughout every stage of the customer lifecycle. A customer first lands on your website as an anonymous visitor, creates an account, perhaps goes through a “trial” period, makes payments, uses different features, is supported by your team, makes repeat purchases, and more.

Woopra is designed to give your organization a full lifecycle view of all of this activity, ultimately delivering continuity between each stage. As such, Woopra is a tool for your entire organization, from marketing, to sales, support, product, and beyond.

The Golden Ratio

For all of you design geeks out there (we know there are a lot of you on Woopra!), here’s a bit of background on the design of the new logo. The Woopra infinite customer lifecycle icon was designed in compliance with the golden ratio.

In mathematics and the arts, two quantities are in the golden ratio if the ratio of the sum of the quantities to the larger quantity is equal to the ratio of the larger quantity to the smaller one. Expressed algebraically:

Golden Ratio

where the Greek letter phi represents the golden ratio. Its value is:


Read more about the golden ration on Wikipedia

You can often find the golden ratio in nature, such as in seashells, flowers, and even your own body. It’s considered by many to be “nature’s perfect number” as the proportions are most appealing to the eye.

Golden Ratio Wireframe


We will be deploying the new logo across all of our websites this week. Shortly after, it will be deployed on the iOS and Android apps as well. Please note that this means the mobile apps will have the new Woopra customer lifecycle icon that will be replacing the eyes icon.

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