Every Door Direct Mail 3

The Postal Service’s Every Door Direct Mail program offers mailers an attractive new option for getting their message out. Every Door Direct Mail is essentially a streamlined process for sending saturation mail to a targeted area or areas without a mailing list. There are two sides to EDDM, to serve the needs of two different kinds of postal customers.
Every Door Direct Mail

USPS Every Door Direct Mail

Retail customers can send up to 5,000 pieces without a permit account. The pieces have to qualify as Standard Flats and weigh no more than 3.3 oz, and they have to be entered and paid for at the post office location that delivers to the area for which the mailing is intended. The mailing needs no addresses, and can be sent to every address in a carrier route, neighborhood or zip code. The sender needs only to add a USPS-specified generic salutation in the address area. Mailers can use a USPS-provided generic permit and pay at the front counter with cash, check or credit card. The retail option is good for small, local businesses looking to increase their profile, and particularly enticing to those who aren’t used to filling out postal forms and keeping up with the latest rules and regulations. But there’s another side to EDDM, intended to accommodate larger mailings and wider audiences. Sending a campaign this way allows for larger pieces, as well as more of them, but requires the mailer to have an active permit account. Such mailings must be entered at the BMEU much like a regular mailing. At iPresort, we’re ready to help both kinds of customers realize the advantages of Every Door Direct Mail. Whether it’s inkjet printing the salutation and address line info for a small, local mailing here in the Dallas area, or doing all of the preparation work for a large, national campaign, we know how to make EDDM work for your company.
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3 thoughts on “Every Door Direct Mail

  1. Reply Jeremy Gilbert Jul 6,2011 5:50 am

    We love this program because it enables customers that would have never tried direct mail to take a test without significant risk.

    I hear that the mailing list companies are somewhat upset with the post office because it is pulling people away that would normally by walk sequence lists. I actually think that it is more work to do a weight counted EDDM job than running it through an addresser.

    I also hear that there is a national ad campaign that will be pushing this business program later this year.

    Did you guys hear that as well?

  2. Reply Frank Burns Oct 18,2011 12:59 pm

    This is another way for the USPS to rip off the mail list brokers who have over the years provided mailing lists for a nominal fee.

    We object to this program as it is taking money out of our business.

    We are a Saturation List company and this is how we generate our revenue.

    They should stick to delivering the mail.

  3. Reply maria jose Dec 13,2011 4:24 am

    Every Door Direct Mail is a attractive tool for any business men due to their various benefits. one of the amazing benefit of this marketing tool is that the cost of postage is very less and not a complicated process of mailing like other mailing options.

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