“Everyone has an invisible sign hanging from their neck saying, “Make me feel important. Never forget this message when working with people.” – Mary Kay AshAligning your business with a charity for social change can be part of the story about the culture of your business. It’s a way for customers to feel like they’re a part of something bigger than themselves. Even if they aren’t socially active themselves, they can feel that they are supporting someone who is. Bonuses, Specials and giveaways, will all satisfy logic. They won’t satisfy the heart and soul. A true story about how your business wants to change the world can do that. Make sure that people have a reason to give you money beyond a simple exchange of goods and you’ll earn a lifelong customer and not just a one time sale. So…What’s your story? Chaz & Toff OpenSourceMarketer.com Learn how to build and market your business online using WordPress.
25 May 2010 | SEO · Training
It’s all about the story. And Yes, you only remember the good ones. They stick in your brain and refuse to let go. They tug at your heart, your mind, your soul. Hell, even a hooker has a good story to tell. Your business MUST have a story. A story tells everyone who you really are. It allows them to trust you because you trusted them enough to tell it. As a general rule, people don’t like to give their money to a business unless the company can appeal to them on a basic level. Passion, Freedom, Success or even Fear of loss. Whatever it is, your story should align and support something within their own story. It’s all about the money, right? When you earn Money. You’re earning the freedom to chose. Chose where you live, what you drive, and how you want to spend your time. Money provides that choice. Its not just paper and coins. It’s freedom. When you sell something, you’re asking someone to give up some of that freedom. As a business, you MUST provide more than a product. You have to sell the story too. One way to do that is to give the customer something worth believing in. People want to be a part of something bigger than themselves. Whether they admit it or not, everyone wants to feel special.