By Natalie Issa, on May 16th, 2012,source http://www.woopra.com
How many times have you looked someone up after receiving a message from them or before getting on a phone call, whether it’s for sales, support, partnership or any other business purpose? Sometimes you just need to know who you’re talking to. And every business needs to know who their customers are.
In addition to displaying a live stream of individual website visitors that includes each one’s name, email, custom data and other demographic information, Woopra also gives you the ability to display an avatar for each visitor by simply adding a custom visitor data entry named “avatar”. All you need is this little snippet:
<script type="text/javascript">
function woopraReady(tracker){
tracker.setDomain('yourdomain.com');
tracker.setIdleTimeout(300000);
tracker.addVisitorProperty('name','John Smith');
tracker.addVisitorProperty('email','john@smith.com');
// In addition to name and email, you can also add an avatar
tracker.addVisitorProperty('avatar', 'http://yoursite.com/avatar_url.png');
tracker.track();
return false;
}
(function(){
var wsc=document.createElement('script');
wsc.type='text/javascript';
wsc.src=document.location.protocol+'//static.woopra.com/js/woopra.js';
wsc.async=true;
var ssc = document.getElementsByTagName('script')[0];
ssc.parentNode.insertBefore(wsc, ssc);
})();
</script>
Note that ‘http://yoursite.com/avatar_url.png’ is just an example in the code above and you need to set a specific photo URL for each of your visitors if they have any.
Methods to generate avatar URLs
There are many ways or methods you can use to generate an avatar URL.
1. Uploaded Avatars
If your customers upload profile photos to your website, you can simply add the URL of the avatar to Woopra under the property “avatar”, and Woopra will automatically display your customers’ photos for you in their profiles, chats, and even in the live visitor stream, which will give both you and your customers a more personalized experience as you’re engaging with them.
2. Gravatar
Even if a customer doesn’t directly upload an avatar to your website, you can still match them with a photo that they’ve given you access to. For example, if they’ve provided their email address, you can use Gravatar’s (Globally Recognized Avatar) service which enables you to generate a URL pointing to their photo using their email address.
3. Facebook Connect, Twitter API, LinkedIn etc.
In addition to Gravatar, if you’re using Facebook Connect or the Twitter API to authenticate your users, you can use their profile pictures to add individual avatars for your customers to Woopra. Simply provide the URLs provided by those APIs.
4. Our WordPress Plugin
Lastly, if you’re using Woopra’s plugin for WordPress, your customers’ avatars will be automatically added for you whenever someone subscribes or leaves a comment on your blog.
5. Your way?
Let us know if you’re using another other methods, we’d love to share them with our users.
It’s much easier to forget a name than a face. In addition to giving sales representatives, support agents and marketers more context and a deeper understanding of who your business’s customers are, it also helps your team remember more individual customers, enabling you to deliver an even better customer experience for each one. So, next time Walt P chats with you for support or Susan W wants to upgrade her account, you’ll actually be able to put a face to the name.
By Woopra Team, on May 1st, 2012,source http://www.woopra.com
The following post was written by Martijn Van Vreeden, CEO of Analytics for Joomla.
In July of 2011, Joomla shared that the open-source CMS had been downloaded over 23 million times. Joomla has shown that it isn’t just used by small businesses to build their websites on, even large organizations like NASA and the US Army benefit from Joomla. There is a huge variety of websites built on the Joomla CMS.
Like any other CMS, using Joomla has some great benefits. Just have a closer look at the extension database, which contains over 7,000 different plugins and components. The integration of these plugins allow you to customize your website with some awesome features.
Analytics for Joomla has developed a Woopra plugin for Joomla, which allows you to easily track your Joomla website, and get insight into the way your users navigate your website. We try to make it possible to benefit from all of the cool features Woopra has to offer, like Facebook Like button tracking, tracking registered users in the ‘tagged users’ section and much more.
Analytics for Joomla is also built on the Joomla platform and we use Woopra to analyze traffic on our website. Over the past year we have benefited from using Woopra in many ways. We used the Label feature to get a better understanding of the type of users we have on our website. These are some of the labels we use and some cool insights they gave us.
Loyal Blog Readers
We have created a label with our most loyal blog readers. This gave us the insight that the majority of our US-based visitors are visiting our website for our plugins, not for our blog. Our most loyal blog readers are European. Blog readers from Europe have proven to share more of our blog content through Twitter than Facebook. That’s why we are now trying to write more shareable content on our blog and build our Twitter following.
PRO Plugin Downloaders
We offer an advanced plugin on our website. We get a small fee from members to use this plugin. We have learned that these members are often returning visitors before they register. Sometimes these users download our other (free) products too. Based on this insight, we have optimized our website to stimulate return visits and we are now using Google Remarketing to attract more returning visitors, based on previous behavior.
Country Label
We receive visitors and members from all over the world on our website. After using labels for different countries in Woopra, we are now able to easily see what languages our members are likely to speak. We now know that we have a large amount of users all over the world that speak Russian. Russian speaking users are always leaving our website after seeing just one or two pages. That’s why we are looking to translate some of our key pages into Russian, to optimize our website for this particular group of users.
About the author: Martijn van Vreeden is the CEO of Analytics for Joomla, the number one resource for analytics and optimization tool for Joomla. Martijn (@martijnvv) is an online marketing and web analytics specialist. Martijn is also a proud member of the DAA (Digital Analytics Association) and is an active contributor to online marketing and web analytics blogs in the Netherlands. Connect with Analytics for Joomla on Twitter or Facebook.
By Natalie Issa, on April 9th, 2012,source http://www.woopra.com
We are thrilled to release Woopra 5.0 today, which features many changes that further improve upon Woopra’s overall user experience. The most exciting of these updates is the completely rebuilt Live Dashboard.
The new Dashboard is based on the concept that dashboards are meant to be a comprehensive snapshot of key data that requires no interaction. It has been designed to display the maximum amount of information using the least amount of interaction. This means that you never have to scroll, no matter how you resize the window. Rather, you get a comprehensive view of your key stats in a single snapshot.
Easy to Use Interface
 The new dashboard is an extension of Woopra’s commitment to a beautifully and intuitively designed User Interface that makes web analytics easy for anyone — from small business to enterprise, marketer to developer — to understand. It highlights the key metrics that drive business by giving users insight into things like top performing pages, best traffic referrers, and the level of visitor engagement.
One of the most important metrics displayed on the dashboard is the snapshot of key customer segments. This widget, titled “Labels” after the Woopra feature, gives users quick, real-time insight into the level of each segment’s presence on your website. These customer segments are defined by the user and customized according to their individual business needs.
Dig Deeper
In addition to the aggregate metrics, users can also “dig deeper” directly from the Dashboard to see the individual visitors that meet the criteria of a given metric.
 For example, say you’re looking at your traffic referrers on the Dashboard and want to dig deeper into those coming from Twitter. With a single click, Woopra will take you to a real-time list of the specific individuals who are currently on your website from Twitter and also tell you how they are interacting with your site.
You can do this for any metric displayed on the Dashboard, including the key customer segments on the Labels widget described above.
Woopra will continue to move in this direction, with several updates over the coming months, that give our users the tools to turn live data into actions and results.
For support questions, please send the details to our Help Desk where we are always available to help you out.
Woopra 5.0.7 update:
- FIX: Improved live visitors stream performance
- FIX: Added back the Original Referrer
- FIX: Open the right URL when clicking on an action URL in the visitor profile
Woopra 5.0.6 update:
- ADD: Today summary data to dashboard
- REMOVED: Last 10 minutes histogram
- FIX: When clicking on the dashboard in Today mode, it will filter visitors in “Search” instead of “Live”
Woopra 5.0.5 update:
- FIX: Live visitors not always loading when Woopra loads
- FIX: Clicking on the map markers now displays the visitor profile
- FIX: Replaced the tooltip on visitor status in the list view with the native browser tooltip feature
- FIX: Company information was missing in the visitor profile
- FIX: Custom event name and data under search
Woopra 5.0.4 update:
- FIX: Connectivity & Icons on IE8+
Woopra 5.0.3 update:
- FIX: Notification sounds
- FIX: Expanded visitor now updates in real-time
- FIX: Visitor Tagging
By Woopra Team, on April 4th, 2012,source http://www.woopra.com
The following post was written by Avi Cohen, CEO at Pacific54, a Miami-based online marketing agency.
Over the years we’ve used countless products, services and tools that were designed to help online marketers. However, this is the first time we wanted to share our experience using one of them. We decided to do so thanks to the direct results we saw from Woopra and the impact it had on our bottom line. After all, it’s not everyday that we stumble upon a tool that changes everything.
We run a digital marketing firm that helps online businesses optimize their websites to convert more traffic. Woopra’s dashboard helped us visualize data and answer many important questions about our clients’ visitors. Questions like:
- Which keyword did the visitor type into a search engine that brought them to our website?
- Where is the visitor located?
- What pages did the visitor view and what are they looking for on our website?
Now imagine being able to capture all this information in a custom lead form that would replace the generic lead forms all of us are so used to. You know, those lead forms you receive when someone submits a Contact form on your website. With the help of Woopra’s API, we were able to gather detailed information on the visitors submitting Contact forms and automatically display it in these custom lead forms.
Take a look at the image below to better understand the differences between the old generic lead forms and our custom lead forms:
This one change improved our clients’ conversion rates dramatically. We saw an increase of 20% in conversions for a website with over 30K visitors per month. This was huge – after all, remember the ultimate goal for any online business is turning Visits -> Sales. Arming our clients with more information about their visitors than what their competition had available to them translated into huge wins and increases in sales.
About the Author: Avi Cohen is CEO at Pacific54, a Miami-based Online Marketing Agency focused on SEO, social media, and PPC. Avi’s expertise in Online Marketing has evolved from his passion for technology and his constant desire to implement innovative and, at times, unconventional approaches to increase his own productivity and the results he brings clients. Connect with Pacific54 on Twitter, Facebook and LinkedIn.
By Natalie Issa, on March 21st, 2012,source http://www.woopra.com
Before we get into “What is segmentation?”, let’s start with the question “Who are your customers?”. The answer to this question can be surprisingly complex. Most businesses have several categories and sub-categories of customers.
You want to communicate differently with each of these categories. You want to highlight different aspects of your product depending on the customer’s needs. You want to deliver the right message to the right person at the right time. This is where segmentation comes in.
Using segmentation, you can categorize groups of customers based on behavioral and demographic criteria. You can then run analysis on different customer segments to gain insight into how each segment is interacting with your site, where they’re coming from and what they’re looking for.
Segmentation makes your marketing and development efforts significantly more effective, ultimately converting and retaining more visitors and increasing revenue.
To make the most out of your analytics segmentation, here are four easy tips to get you started.
1. Define The Question
Start by figuring out what questions you’re trying to answer. Perhaps you’re trying to find out how to best reach new customers. Maybe you want to optimize your User Interface for different customer segments. Or, you want to know how effective your various marketing efforts are among certain demographics. Once you know the questions that are important to your business, you’ll have a starting point and a direction.
2. Answer The Question
Next, use filters and analytics to segment your customers and get the answers. For example, let’s answer the question “How can I best reach new customers?”.
We first want to find out where our new customers are coming from. With our Analytics Reports, we view the “Referrers” section and add the filter “Total Number of Visits Equals 1” in order to only view results for the new visitor segment. Woopra’s filter system is intuitive enough for anyone to use (including those, like myself, who have little or no programming knowledge) yet flexible enough for a developer to fully customize.
From the results we can tell that, by far, our best recent referrers for the new visitor segment are search engines. Now we want to find out what these new visitors are searching for when they come to us. To do this, we simply go to the “Search” section.
After the terms “Woopra” and “-encrypted-”, our highest ranking search query is “web analytics”. Based on these results, we can conclude that a good way to reach new customers who are unfamiliar with our service is via SEO and search advertising for the keywords “web analytics”. We can also use this information to optimize landing pages based on these keywords.
Your segmentation can and likely will be much more detailed than the simplified example above. You can add filters for different countries, cities, browser types, actions committed on your site and much, much more. Woopra’s interface and filter system make it extremely easy for you to add multiple filters and drill down to highly targeted segments.
3. Save Key Segments with Labels
Using Woopra’s Labels feature, you can save and color code your key segments for future use. You’ll be able to use your Labels as presets for any of Woopra’s other features. To set up a Label, simply add your desired filters, name the Label and select a color.
Labels will even allow you to spot visitors in key segments live as they navigate your website!
4. Get Notifications on Segments
Now you have defined your important customer segments and you want to know when certain segments commit certain actions on your website (e.g. a new customer submits a contact form). Using Woopra’s Notifications feature, you can receive custom Notifications to your email and desktop. And if you’re using Woopra’s iOS app or Android app, you can even receive these notifications directly to your mobile phone!
We want to hear from you. How do you use segmentation? What makes it valuable to you?
If you are interested in becoming a guest blogger, please email us at blog@woopra.com
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